Advertising
Copy Editor. Creative Consultant. Writer
AD REEL
https://vimeo.com/903829791GUSTA - Adaptation. Agency: Made In.
https://www.instagram.com/gustafoods/?hl=en
https://www.facebook.com/gustafoods/
What I Can Offer You
- Develop and write campaign strategy, online and off.
- Create, manage and grow campaigns on Facebook, YouTube, Twitter, IG and other relevant platforms.
- Create original copy that is on-strategy and cross-platform
- Create error-free, concise, clean copy
- Develop original, innovative and realistic ideas for pitches, stunts, print ads, scripts, etc.
- Ensure brand consistency on all projects
- Translate and adapt campaigns from French to English
- Create editorial, promotional, corporate and paid-for tweets
- Create stand-alone print, promotional print, scriptwriting, etc.
- Adhere to tight project deadlines and budgets
- Work exceptionally well with national and international clients
- Make people laugh. In a good way. Promise.
SOME HIGHLIGHTS
Guest of the American podcast This is Actually Happening Frequent judge for the National Magazine Awards Multiplatform social media content for Nurau.com. @iamnurau April 2020 - Multiple FB and IG ads for GUSTA local goods for the month of April - Adaptation. Agency: Made In https://www.instagram.com/gustafoods/?hl=en BOMBARDIER (end client Air Tanzania), scriptwriter - agency SHED. Audio only. https://vimeo.com/244480769 https://vimeo.com/201765745More of my work
I have worked with many highly respected companies, including Air Canada, Quebecor, CBC-TV, Just for Laughs, Bleublancrouge and DentsuBos. Previous and current advertising and promotional clients include lg2, CloudRaker,K72, Cossette, CanLii.org, Devimco Immobilier, Aquablu, FitCorps, KOZE , Blackout Fitness, IATA, Aiglon College, Bombardier, among others. I oversaw the anglo social media responses (FB/IG) for both Catelli (120K followers/125K likes) and Minute Rice brands (agency lg2). I have written 2,200+ editorial, promotional, corporate and media tweets for DentsuBos' client Hitachi (Twitter handle: @HitachiGlobal - with 26,000 followers) and I have produced summary copy for roughly 120 articles for the Hitachi microsite. In addition to drafting the copy for the twitter handle and the microsite, I also negotiated publishing rights, draft titles, and most importantly, made sure the copy is error-free and appropriate for the client. The best of the Hitachi microsite summaries appear in a Hitachi-branded newsletter and is emailed to thousands of people worldwide. The site itself is translated into multiple languages for maximum reach, including Chinese, Japanese, Portuguese, etc. I have created and written multiple campaigns for KIJIJI CANADA (ad agency CloudRaker). These include Facebook Carousel ads, Facebook Image ads, banner ads (Postmedia), newsletter copy, etc. I have written Kijiji copy to accompany video announcing new logo and refreshed look. Multiple platforms.Hitachi microsite posts
My Hitachi TWEETS@Hitachi_SocInn
That's Great. But Who Are You?
I am a bilingual, award-winning copywriter and writer with experience in Canada, the UK, Japan and Switzerland. I have worked in advertising, television, film, radio, print, internet content, and most other forms of media. In addition to my advertising work, I am also the former Editor of the Montreal Mirror and of Strut Magazine, and I am ex Executive Editor of enRoute Magazine (Spafax/WPP). I have published hundreds of articles in publications such as Time Out London, enRoute, The National, Strut, Canadian Lawyer, Royal Wings, AOL Online, Good.Is, Cycle Canada, to name a few.And, Ahem!... I've Won a Few Awards
- Winner of a Gold Kenneth R Wilson Award for Marketing Writing
- Winner of a Merit National Magazine Award for Text and Photos
- Winner of the Leon Levinson Award from McGill University
- Winner of a Canada Council Award for writing
